Hello, I'm Glen.

How I got here

I spent more than a decade in the online course space.

I started out as the in-house course guy for a popular online entrepreneur, turning his knowledge into courses that made over $1 million and enrolled 1,000+ students.

Then I launched my own business, coaching and mentoring small business owners who wanted to create digital courses based around their expertise. I also created my own in-depth training programme, Build Your Best Course, and became the first Podia^† Pro Educator specialising in course creation.

During this time, I worked with clients in numerous niches, including sales, peak performance, workplace wellness, team leadership, corporate messaging, visual effects, orthopaedic surgery, executive recruitment, and public healthcare.

^† Podia is a popular online business platform for creators and solopreneurs.

What I learned

My biggest lesson was discovering that the people with the deepest expertise were frequently the same ones who found it hardest to teach.

They often couldn't explain how they did what they did, they struggled to think like a beginner, and they were too busy working with clients to work consistently on a course.

Instead of trying to cram their expertise into a curriculum, I would encourage them to identify the essential actions students would need to take, then work out the minimum knowledge and skills for completing them.

Once that groundwork was done, designing a curriculum was much easier.

What I do now

All of which leads me to where I am today.

I ultimately learned that helping true experts distil their knowledge and experience into its purest, simplest form —before trying to turn it into a course, a book, or live workshop — is my favourite part of the whole process.

I'm fascinated by how excellence works, I'm fanatical about details, and I believe that truly valuable expertise deserves a life outside the head of the expert.

Fortunately, this distilled know-how is also what AI needs to create assets for scaling your expertise — grounded in your hard-won insights and experience, instead of generic advice aggregated from a thousand anonymous inputs.

That’s why I believe that capturing your unique expertise is one of the most valuable things you can do.

If you're curious to learn more about working with me, let's have a conversation.